This advertising system was designed for Western Michigan University’s Department of Dance 20th Anniversary Gala and includes a poster, postcard, T-shirt, and program.

The design captures the movement of the human body while representing the wide range of dance styles featured in the event. The primary color palette is inspired by stage lighting used during performances, while variations in typographic weight and scale create a sense of motion and rhythm for the viewer.

Director - Nick Kuder

Collaborator - Stephany Bagnall