ABAI meets every year in a new location, and our goal was to create all printed materials for their 44th Annual Conference in San Diego.

Bold typography complements the illustrations, providing clarity and legibility while maintaining a fun, imperfect visual style. At first glance, the imagery may seem ambiguous, but with closer observation, its meaning becomes clear and reveals why it was chosen.

Behavior analysts implement techniques to better understand disorders; these designs reinforce the importance of taking time to observe, acknowledge, appreciate, and ultimately solve a problem.

Director - Nick Kuder

Collaborator - Nick Johnson