Imperial Beverage
Point of Sale Marketing | Branding | Print Production
Worked closely with account managers to design print and digital marketing materials for events, restaurants, and retail stores. Supported over 500 brands by maintaining organized files and ensuring brand consistency across all deliverables. Supported branding for the IB 100 Bottles fundraising campaign to raise awareness and support charitable initiatives.
POS PROCEDURE
While at Imperial Beverage, I created and implemented a standardized procedure guide for all point-of-sale materials. This resource improved communication between marketing managers, account managers, and POS designers by clearly outlining ordering processes, expectations, and delivery timelines. As a result, account managers could confidently place orders knowing what to expect, and designers were able to dedicate more time to creative development rather than administrative clarification.
100 Bottles of Beer on the Wall is a one of a kind community enrichment donation program – an extension of Imperial Beverage’s commitment to helping those who are helping others. These brewtiful boxes contain a variety of craft beers from the Imperial Beverage portfolio, ranging from hometown heroes to national and international all-stars. Dive in and you will find something worth sharing with any craft beer lover in your life.
My goal was to develop branding that aligned closely with Imperial Beverage while incorporating the full name of the donation program. This presented a design challenge due to the length of the name—it needed to remain clear, readable, and visually impactful while emphasizing the central theme: the beer. To solve this, I drew inspiration from the stacked typographic treatment used in “The Tonight Show”, which effectively handles a long title through tight, structured hierarchy. By stacking the text within a contained box layout, I created a compact mark that not only improved readability but also visually referenced a packaged case of beer—reinforcing the concept in a simple, cohesive way.
100 bOTTLES
OF BEER ON THE WALL
